Carl Schiefer

2021 Inductee

Inductee Photo

Biography

As the son of the first SEMA Hall of Fame recipient Paul Schiefer, Carl Schiefer built a legacy of his own by founding one of the first marketing agencies dedicated to automotive brands. Schiefer Media was created in 1985 as an enthusiast media agency with an original focus on automotive aftermarket and related enthusiast categories. With an impressive list of clients, including Edelbrock, Mother’s, Bilstein, and Royal Purple, Schiefer Media was instrumental in bringing motorsports brands to the mainstream public. He initiated advertising for automotive brands on television – a practice that may seem standard today, but was unusual at the time and significantly expanded market reach to a nationwide audience. Perhaps what sets Carl apart from other marketers is his passion for the industry; Carl raced Top Gas and Top Fuel dragsters amongst the greats, including Don Garlits, Tommy Ivo, and the Smothers Brothers. Although retired from Schiefer Media, the agency continues to operate as SCS, with Carl’s son James as CEO.